Welcome to my desk.
Hi, I’m Abby
We both know storytelling goes way beyond a pretty picture.
It’s connecting with backgrounds completely different than your own. It’s uniting barriers. It’s solving problems far beyond what we thought was possible.
I’m here to tell your brand’s story.
I’m an Emmy Award nominated storyteller and PMM based in Seattle, WA. Part ideator, part PMM execution maven, and part media creation expert, I’m here to tell stories to connect with audiences you never thought possible.
I’ve been at Microsoft since 2019 as a Product Marketing Manager, bringing highly technical new products and services to market and telling their stories. I first picked up my camera over a decade ago never looked back, photographing magazine spreads, weddings, and even Fashion Week along the way.
Let’s tell your story together.
On my desk lately:
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The Catalyst Series
The Emmy Nominated Catalyst series was born from an assumption: most tech marketing starts with the product. Catalyst starts with the breakthrough.
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Majorana 1
Quantum computing has an attention problem. Everyone knows it’s important, but almost no one can explain why. The Majorana 1 explainer was built to bridge that gap, turning breakthroughs in quantum into a narrative that customers, investors, and the broader public could digest, leading to a historic impact on Microsoft’s market cap.
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Silicon to Systems
Building custom silicon isn’t enough if nobody understands why it matters.
The Silicon to Systems book and companion documentary were created to answer a simple question: Why should customers care?
These assets turned a complex engineering portfolio into a clear narrative connecting Microsoft’s chips, systems, and AI workloads into a differentiated platform story. -
WYA
WYA is the “Designated Driver” of the nightlife experience, helping nightlifers find the best happy hours, events, and bars in their area while intimately connecting local hotspots with their
customers.
